From All or Nothing to Age-Appropriate: How Modern Aesthetics Changed the Conversation About Ageing

Transcript

somebody pulling the back of my head as we speak. I've had a little things removed and things lifted. And I said to Jennifer Saunders once, you know, what's great is you can't notice it.

And she went, are you kidding? Of course you can. Ruby Wax in the jungle.

I'm a celebrity. Get me out of here talking about her facelift. Now, this lady is 72 years old and it gives you an example of how the aesthetic industry has come along miles and leaps and bounds and how much things have changed.

And she's looking great. And she's got such an amazing character that she can actually really pull it off and hold it really, really beautifully. But the way things have changed is we're so much more into skin health, that collagen stimulation, that elastin stimulation, that maybe one of our patients of today and of this generation won't need a facelift at 72 years old.

Maybe they'll be actually doing a lot more device-led treatments that will carry them much more naturally and will keep them and maintain that lift much more holistically as well. So you can really see in this clip how the aesthetic industry has changed, how the taboo has changed, and how the treatments have actually come together in a very different way.