The Case for Regenerative Aesthetics: How Dr Yasmin Tayeb Built Wellface Around Healthy Skin
When Dr Yasmin Tayeb founded Wellface, the aesthetics industry was fixated on big lips, big cheeks and frozen faces. She wanted something quieter: healthy, rested skin and honest advice. This post explains what regenerative aesthetics really means, the treatments that sit behind the approach, and why long-term skin health has become the thing most patients are actually asking for.
Transcript
What was missing in the aesthetics industry when you founded Wellface? Regenerative medicine, definitely. When I joined the aesthetic industry, it was all about big lips, big cheeks and frozen faces.
And I went into it thinking, I just want to look healthy and I don't want to look tired and I don't want to look sleep deprived. And that was the direction that I took, that I took on my face and I took on the mums I saw from school as well. And that's actually which grew my industry or which grew my business massively.
And then I felt that actually the rest of the world came to that conclusion. Do I think I started the trend? Not really, but I feel that maybe I, yeah, I never felt I had to change my ethos to match what was trending.
That I've always been on that journey of health, looking less tired, feeling confident. And that's the way the company has grown. That's what our patients are looking for and that's what we deliver.
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